XBODY World Team at Beyond Activ Singapore: Industry Insights & EMS Opportunities
The XBODY team was proud to attend the Beyond Activ Global Conference in Singapore this month. It was an inspiring event filled with high-quality content, thought-provoking speakers, and insightful panel discussions. While the presentations offered valuable takeaways, the real highlight for our team was the opportunity to network and engage in productive sideline meetings.
There was strong interest in the XBODY Home product—both as a private EMS training device and as a hybrid solution for business owners. As the global fitness landscape evolves, the industry is seeing clear trends emerge: strength training, Hyrox, AI integration, personalisation, and longevity-focused training are leading the way.
One particularly notable trend is the continued growth in strength training. While cardio remains popular—especially in outdoor settings like run clubs—traditional gym-based cardio is declining. This shift presents a major opportunity for EMS businesses.
EMS democratises strength training. It’s accessible, low-impact, and suitable for a broad demographic. As EMS involves involuntary muscle contractions without joint pressure, it offers a safe, effective strength training solution for many. We believe it’s time for EMS studios and trainers to reposition their message—not just as a convenient 20-minute workout, but as a serious strength training modality.
Industry Data Highlights:
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34% of people cite mental health as the main reason for joining a fitness studio
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Gym penetration rates: 15% in Australia, 23% in the USA
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Home workouts have declined by 14% since 2022
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Fitness club usage has risen by 17% in the same period
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Google searches for functional fitness have increased by 124% in the last 12 months
Final Thoughts:
These events can be energising, but their true value lies in what we do afterwards. Take time to review insights, identify actions relevant to your business, and follow through.
If you’re considering launching or growing an EMS business, we’d love to hear from you. Reach out any time to chat ideas, strategies, or solutions.
